How much communication is too much?

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Communication balance is vital for any successful project; whether it’s about communicating an update with your team or promoting a product to customers. Under communicating leads to unknown results, and over communicating is frustrating.

How do you find the right balance? I think answering four key questions can help you come up with a strong strategy.

Share your technique(s) or methods in the comments!

#1 Who is the audience?

• Who are they?

• What do they care about?

• What do they know?

• What do I need them to know?

#2 How should I communicate?

• What’s the best method for delivery?

• How often?

• What’s the best format

#3 When should I communicate?

• When should they know?

#4 What’s the goal?

• What am I trying accomplish?

• Does the communication support achieving the goal?

These are four questions that I ask myself when pulling together a communication strategy or campaign. But what do you do? Do you ask questions or use another method? Let me know what you think in the comments.